Blu has been around since late 2008 and is one of the elders of all the ecigarette brands out there. As such, it commands some respect and a good look at the product. They’ve got a boat-load of cash at their disposal since Lorillard (of Newport tobacco cigarette fame) purchased them early on in 2012.

Their marketing is top-notch and far-reaching, so chances are you’re at ECCR because somewhere, somehow…you’ve heard of Blu or come across their products in some real-world retail outlet.

Currently, Blu is running their “Rise from the Ashes” campaign with actor Stephen Dorff (Blade, Immortals, World Trade Center) at the helm helping to promote the brand. Needless to say, if you haven’t heard of BluCigs before visiting ECCR, you’re going to see their ads and promotions in various places very, very soon.

So, BluCigs has got the cash. Is that cash going back into the product to upgrade the quality or is it just going back into their system to feed the juggernaut that their marketing campaigns have become?

We test. You Decide.

What You Get

Priced at $69.95, Blu’s most popular Original Starter Kit includes:

– 1 pack to hold 5 cartridges and charges your batteries on the go!
– 2 Original/Premium electronic cigarette batteries
– 1 wall charger and 1 USB charger
– 1 Full Flavored strength Variety Pack containing 2 Classic Tobacco cartridges, 1 Cherry Crush cartridge, 1 Magnificent Menthol cartridge and 1 Java Jolt cartridge
– One year warranty


Shipping is a slight bit more difficult with Blu as they use either USPS or UPS with different options. Shipping is only guaranteed by tracking numbers with the selection of UPS shipping.

Free shipping is available if you select USPS and on orders over $100, you can get free shipping with the UPS Ground Shipping option.

International shipping is a bit more complex as they use an international checkout service on all shipping outside of the United States. Either way, Blu is reliable but their shipping takes a bit longer.

Packaging and Presentation

Blu’s kits come packed in a standard magnetic flip-top box. For a company that is so well known and so well-funded, we expected a bit more pizazz with the packaging. It’s all in there and packed in nicely, but it’s pretty standard and nothing that will wow your socks off.

The batteries are painted with gloss paint, but they look very classy and with the cartomizer attached, we have to say it is a very nice-looking product. Each accessory, from the Blu Recharging pack to the USB charger, have the Blu label emblazoned on them.

Battery and Charger Performance

The Blu Original Electronic Cigarette Starter Kit comes with two shorter-than-normal batteries. When we say short, we mean almost “mini”. In fact, the cartomizers are about 75% as long as the batteries. Blu calls them the “original” batteries, but trust us, they are shorter than most “standard/short” batteries.

On the plus side, the batteries are very light and it makes for a nice experience holding and puffing on the product. The draw is extremely smooth and silent. We really like this as some products are noisy to the point of embarrassment.

Blu must have designed these batteries to complete consistency. Each time we drained the batteries and charged them up, we got 75 puffs from them. To a tee. So depending on the size of your draw, we’re calling 75 to 100 puffs on the batteries.

Short life, yes… but very consistent.

Each battery takes about 1.75 hours (105 minutes) to charge. For a battery that gets only 100 puffs max, that’s a bit long in our opinion.

Fortunately you have the handy dandy Blu recharging pack to lessen the blow. It will recharge 4-5 batteries and it actually charges the batteries a bit quicker than via USB. It clocks in at about 1.25 hours (75 minutes). This should be plenty of time to recharge your battery while you use the other one.

Cartomizer Performance

In our opinion, we feel that Blu designed the cartomizers to last exactly as long as the batteries. The cartos get approximately 75-100 puffs, but if you know how cartomizers work, you’ll know that you blow out a cartomizer faster if it lasts longer than the battery.

Putting a drained cartomizer on a new battery burns it out pretty quickly. So, in a way it’s good that the carts are matched to the battery life.

The only problem we have with this is that you’ll be spending more money on cartomizers and replacing them pretty frequently. They aren’t going to last you a whole day. No way on God’s green earth.

So even though their cartos are fairly cheap, you’re going to through more of them than you would with other brands.

The flavors are nice and smooth. No bold flavors here. Just a nice hint of flavor with each cartomizer… most likely meant to appeal to a larger crowd of people. Sort of like how a cafeteria doesn’t spice up the food too much. Gotta please everyone.

The flavors on offer are: Classic Tobacco, Magificent Menthol, Vivid Vanilla, Cherry Crush, Java Jolt, Pina Colada, and Peach Schnapps. They’re all very mild and very nice.

Nicotine satisfaction is okay but the Blu cartos really lack a good throat kick. This may lead to obssessive puffing, which is obviously good for the Blu bank account as you’ll be ordering more carts over time. I’m sure this pleases parent company Lorillard as well.


Blu is a solid and classy product with a very silent and smooth draw. If you’re okay with the 75-100 puff battery/cart performance and have the money to line up cartomizers, we’re confident many of you will enjoy the product.

The Blu recharging pack is a real plus and works flawlessly…. and hey, if you’re into meeting others with the Blu product, they have a social pack on offer that beeps when other Blu-bees are around.

Nice product, good price…. but misses the top 3 due to longevity issues, mediocre vapor and lack of a good nicotine throat hit.

Happy Vaping,



Other Products Offered By Blu Electronic Cigarettes

Premium Blu E-Cigarette Starter Kit  – $79.95

  • 1 Blu PCC Rechargeable pack with Social Features!
  • 2 Original/Premium e-cigarette batteries
  • 5 Flavored Cartridges
  • 1 Wall Adapter
  • 1 USB Charger
  • 1 Blu PCC Rechargeable pack with Social Features!
  • 2 Original/Premium e-cigarette batteries
  • 5 Flavored Cartridges
  • 1 Wall Charger
  • 1 USB Charger

Blu Editor Rating 8.1




Please enter your comment!
Please enter your name here